This blog is a part of the #TipTuesday Series.
Honestly, writing blogs can be a bit tricky. I mean, I can hear all the questions now: What if no one likes it? What if no one reads it? What if the post doesn’t publish right? What if I spell something wrong? What if someone is offended by what I have to say?
And those are just the questions in my head, ha! But writing blogs don’t have to be as tough as everyone makes it seem. Follow these easy steps and you’ll be just fine:
- Ground Yourself in a Topic
And I know that sounds like a duh, but many writers (yes, that’s you) don’t understand the importance of having a great topic that people can relate to. You don’t have to be an expert on said topic, but you should be able to articulate it in a such a way that your readers trust what you have to say. Which brings me to the next step.
- Identify Your Audience
Is your audience female or male? Are they young people, urban people, older suburban people? Do they work from home or have a 9 to 5? Are they business owners, middle aged professionals? Maybe they’re into indie music, pop, electro dance and 90’s hip-hop? What kind of foods do they like: drive thru, or homemade? I know these questions seem monotonous, but they will help you narrow done your audience, your avatar, your one reader who will keep coming back for more.
- Be Passionate
And this should be #1! Listen, if you ain’t passionate about your topic, your blog or whatever you have to say, guess what? No one else will be either. You have to be your best cheerleader. I mean, who wants to read or buy something from someone who’s unpassionate about what they’re selling (because that’s what you’re doing)? Have you ever read anything by Essence Mag that said, aight, y’all read this article about Beyoncé’s new outfit, okay? Thanks. Nah, boo. They are passionate about their articles! They’ll say something like, Fam, did y’all see Beyoncé’s new outfit she wore to the Grammy’s last night? I mean, It. Was. Amazing! Or something like that. The point is, they’re passionate about their stuff (as Erykah Badu said).
Now, this isn’t an exhaustive list, but it’ll definitely get you going in the right direction. And, you’ll look up one day and realize writing blogs weren’t so hard after all.
Keep Being Honest.